Creativity Awards
Silver
Young Ones
Bronze Pencil
Ads of the World
Published
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How does Il Makiage, a high-maintenance makeup brand, promote maximalism in an age of minimalistic beauty?
By showing how makeup is so powerful that women can be recognized through it alone.
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Marilyn, Audrey, Amy...there's no need for labels here:
you know who they are just by their iconic makeup.
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Now it's your turn to show the world how you make your mark through your signature look using Il Makiage products.

#makeupyourmark

People can share their silhouettes on social media and tell their story on how makeup has made a mark for them.
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If you tag us on social media, your silhouette might just end up on a large digital billboard placed in Times Square.
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A lot of trial and error to ensure Marilyn didn't look like an alien blob.
All illustrations were painted by hand on my iPad.
Student Team
Monica Andrade / AD
Julia Garicochea / CW