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Coolest Film of the Summer
Clio Awards
2 Bronze
The One Show
Gold
We conducted an experiment to prove New Yorkers will do anything to escape
the blazing summer heat: presenting 90 Minutes of Air Conditioning,
a ✨ super boring ✨ film that just shows the Midea AC blowing air in a ventilated theater.
ANDY Awards
Gold
D&AD
Wood Pencil
Cannes
Shortlist
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Midea Chief Idea Officer
Midea? All my idea, as Midea's Chief Idea Officer would say. He's come up with everything, from the world's best appliances to even your baby's name.
And what's a launch campaign without a NYC subway takeover? Taking inspo from the touristy I ❤️ NYC logo, we decided to make our own logo that New Yorkers everywhere can relate to during the summer.
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Pereira O'Dell Team
Monica Andrade / AD
Cain Luke / CW
Julie Rutigliano / CD
Fernando Passos / CD
Nick Sonderup / ECD
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