Midea Chief Idea Officer

Midea? All my idea, as Midea's Chief Idea Officer would say. He's come up with everything, from the world's best appliances  to even your baby's name. 

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And what's a launch campaign without a NYC subway takeover? Taking inspo from the touristy I ❤️ NYC logo, we decided to make our own logo that New Yorkers everywhere can relate to during the summer.

Pereira O'Dell Team
Monica Andrade / AD
Cain Luke / CW
Julie Rutigliano / CD
Fernando Passos / CD
Nick Sonderup / ECD