Midea Chief Idea Officer
Midea? All my idea, as Midea's Chief Idea Officer would say. He's come up with everything, from the world's best appliances to even your baby's name.
And what's a launch campaign without a NYC subway takeover? Taking inspo from the touristy I ❤️ NYC logo, we decided to make our own logo that New Yorkers everywhere can relate to during the summer.
