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COOLEST FILM OF THE SUMMER
We conducted an experiment to prove New Yorkers will do anything to escape the blazing summer heat:
presenting 90 Minutes of Air Conditioning, a super boring film showing the Midea AC blowing air in a ventilated theater.



Clio Awards
2 Bronze



The One Show
Gold



ANDY Awards
Gold



D&AD
Wood Pencil



Cannes
Shortlist
Stunt activation for Midea

PEREIRA O'DELL TEAM
Art Director
Copywriter
Creative Director
Creative Director
Executive Creative Director
Monica Andrade
Cain Luke
Julie Rutigliano
Fernando Passos
Nick Sonderup
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