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COOLEST FILM OF THE SUMMER

We conducted an experiment to prove New Yorkers will do anything to escape the blazing summer heat:
presenting 90 Minutes of Air Conditioning, a super boring film showing the Midea AC blowing air in a ventilated theater.

Clio Awards
2 Bronze
The One Show
Gold
ANDY Awards
Gold
D&AD
Wood Pencil
Cannes
Shortlist

Stunt activation for Midea

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If you want to watch the entire 90 minute movie, pop a melatonin and watch here.

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PEREIRA O'DELL TEAM
Art Director
Copywriter
Creative Director
Creative Director
Executive Creative Director
Monica Andrade
Cain Luke
Julie Rutigliano
Fernando Passos
Nick Sonderup
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