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Coolest Film Of The Summer

An experiment to prove New Yorkers will do just about anything to escape the blazing summer heat: presenting 90 Minutes of Air Conditioning, 
a super boring film showing the Midea AC blowing air in a ventilated theater.

Agency
Art Director
Copywriter
Creative Director
Creative Director
Exec Creative Director
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Pereira O'Dell
Monica Andrade 
Cain Luke
Fernando Passos
Julie Rutigliano
Nick Sonderup

Awards

Cannes: Shortlist    ✮   Clios: 2x Bronze    ✮   D&AD: Wood Pencil    ✮   One Show: Gold    ✮   ANDY: Gold    ✮   AdAge: Top #1 Pick of the Week

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If you want to watch the entire 90 minute movie, pop a melatonin and watch here.

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