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CHIEF IDEA OFFICER
Midea? You mean all my idea, as Midea's self-appointed Chief Idea Officer would say.
He's come up with everything, from the world's best appliances to even your baby's name.
360° campaign for Midea




And what's a launch campaign without a NYC subway takeover? Taking inspo from the touristy I ❤️ NYC logo, we decided to make our own logo that New Yorkers everywhere can relate to during the summer.


PEREIRA O'DELL TEAM
Art Director
Copywriter
Creative Director
Creative Director
Executive Creative Director
Monica Andrade
Cain Luke
Julie Rutigliano
Fernando Passos
Nick Sonderup
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