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CHIEF IDEA OFFICER

Midea? You mean all my idea, as Midea's self-appointed Chief Idea Officer would say.
He's come up with everything, from the world's best appliances to even your baby's name.

360° campaign for Midea

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And what's a launch campaign without a NYC subway takeover? Taking inspo from the touristy I ❤️ NYC logo, we decided to make our own logo that New Yorkers everywhere can relate to during the summer.

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PEREIRA O'DELL TEAM
Art Director
Copywriter
Creative Director
Creative Director
Executive Creative Director
Monica Andrade
Cain Luke
Julie Rutigliano
Fernando Passos
Nick Sonderup
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