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Chief Idea Officer
Midea? You mean all my idea, as Midea’s self-appointed Chief Idea Officer would say. He’s come up with everything, from the world’s best appliances...to even your baby’s name. For Midea’s first big U.S. campaign, we turned the brand into the idea itself so it'd be impossible to forget.
Agency
Art Director
Copywriter
Creative Director
Creative Director
Exec Creative Director
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Pereira O'Dell
Monica Andrade
Cain Luke
Fernando Passos
Julie Rutigliano
Nick Sonderup
And what's a launch campaign without a NYC subway takeover? Taking inspo from the touristy I ♥ NYC logo, we decided to make our own logo that New Yorkers everywhere can relate to during the summer.
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