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On a night filled with possessed dolls, serial killers, and the undead, staying intact isn’t easy. Maybelline’s long-lasting formulas manage it anyway. Through everything, the makeup holds on...although you might not be so lucky.
Makeup Made To Survive
Agency
Art Director
Copywriter
Creative Director
Exec Creative Director
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Gotham
Monica Andrade
Reyden Weis
Tony Hanstad
Andrew Tutko
We brought three iconic horror tropes to life: Slasher, Apocalypse, and Possession, each reimagined through survival-ready makeup.
A very special host à la The Twilight Zone will guide you through the madness, where the only thing untouchable are the looks.
Now time for the BTS! Hands down, this was my DREAM project. I love horror and beauty so to combine the two was amazing.
Also, never thought I would meet the iconic Sarah Michelle Gellar in real life so I completely fan girled out.
From first seeing her in The Grudge to creating a Halloween campaign with her, I feel like I've definitely come full circle.
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