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Football Canimations
To promote all the customizations and test drives offered during MotorTober month, Mini Cooper reframed the event as a Halloween franchise starring the cars themselves...making each one feel like its own cult classic with a personality to match.
Agency
Art Director
Copywriter
Creative Director
Creative Director
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DDB Chicago
Monica Andrade
Gerald Render Jr.
Nick Howard
Nick Stoner
Based on each team's identity and fan truths, we created different stories for the spots using restricted color palettes.
The visuals were inspired by the Fanscots created for Miller Lite's beer can packaging from the previous year, reference below.
No matter what team you cheer for, here's a banner any football fan can raise a can to.
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