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Football Canimations
To promote its sponsorship with the NFL, Miller Lite tasked us with creating six-second animations combining two of America's favorite things: football and beer.
Agency
Art Director
Copywriter
Creative Director
Creative Director
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DDB Chicago
Monica Andrade
Gerald Render Jr.
Nick Howard
Nick Stoner
Based on each team's identity and fan truths, we created different stories for the spots using restricted color palettes.
The visuals were inspired by the Fanscots created for Miller Lite's beer can packaging from the previous year, reference below.
No matter what team you cheer for, here's a banner any football fan can raise a can to.
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