Makeup Made To Survive Every Horror

To prove that Maybelline's product performance is scarily long-lasting, we put it to the test on the spookiest night of the year. You miiiight not survive, but your makeup will. 😈

We created horror movie -esque prints to accompany the films, each with their own makeup "torture tests" and a warning M for Maybelline: for strong makeup performance, shocking results, and scary good looks.

Now time for the BTS! Hands down, this was my DREAM project. I love horror and beauty so to combine the two was amazing. Also, never thought I would meet the iconic Sarah Michelle Gellar in real life so I completely fan girled out. From first seeing her in The Grudge to creating a Halloween campaign with her, I feel like I've definitely come full circle.