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MAKEUP MADE TO SURVIVE
To prove that Maybelline's product performance is scarily long-lasting, we put it to the test on the spookiest night of the year. You might not survive, but your makeup will.
Print / Video campaign for Maybelline
We brought three iconic horror tropes to life: Slasher, Apocalypse, and Possession, each reimagined through survival-ready makeup.
A very special host ✨ à la The Twilight Zone ✨ will guide you through the madness, where the only thing untouchable are the looks.
Now time for the BTS! Hands down, this was my DREAM project. I love horror and beauty so to combine the two was amazing. Also, never thought I would meet the iconic Sarah Michelle Gellar in real life so I completely fan girled out.
From first seeing her in The Grudge to creating a Halloween campaign with her, I feel like I've definitely come full circle.
GOTHAM TEAM
Art Director
Copywriter
Creative Director
Executive Creative Director
Executive Creative Director
Monica Andrade
Reyden Weis
Tony Hanstad
Andrew Tutko
Jason Moses
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